Discover Projects
SYSTEM, STORIES
& DESIGN
Benjamin
Hanafi
SYSTEMS, STORIES
& DESIGN
I’m a creative director based in London.
I work with brands in fashion, beauty, retail, and spirits.
I design how they look, move, and connect with people across 360 campaigns, digital experiences, and retail activations.
My work focuses on building systems and stories that make ideas work clearly and consistently.
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EXPERIENCE
Creative Director
Freelance
Creative Industries
Collaborated with fashion, beauty, FMCG, spirits, and retail brands to lead creative strategy, storytelling, and campaign direction across digital and physical experiences.
Led end-to-end creative direction for clients including JW Anderson, Pinko, and Patrick McDowell, as well as confidential global brands in beauty, luxury, and consumer goods.
Developed high-impact narratives and art direction for activations, packaging, and digital experiences, blending innovation with brand consistency.
Present
2020
Senior creative Lead
SharpEnd
IoT Studio
Led pioneering digital experiences within SharpEnd’s IoT Studio, specialising in the Internet of Things, gaining industry recognition and awards.
Led projects across diverse sectors, such as fashion, beauty, retail and spirits, transforming visions into successful global projects and significantly enhancing overall client satisfaction.
Joined the IoT Studio initially as a freelancer before transitioning to a permanent role, contributing to the evolution and development of the business.
2024
2020
Co-founder
2 Mai
Sustainable Fashion
Co-founded 2 Mai, a sustainable ready-to-wear fashion brand known for its innovative use of upcycled materials, resulting in a significant reduction of environmental footprint and garnering industry-wide recognition.
Developed a novel business model and played an active role in integrating with the French Federation of Ready-to-Wear, streamlining operations and bolstering industry visibility.
Conceptualised brand identity and oversaw visual content production for social media and the e-shop, resulting in a substantial increase in online engagement and sales.
2020
2018
Press & Digital Image
Dior Couture
Fashion
Contributed to the creation and execution of visual content for press and digital platforms during a pivotal period for the brand as it expanded its presence on social media.
Managed project logistics, including budget management and vendor coordination, ensuring seamless execution and timely delivery of high-profile campaigns.
Played an integral role in brand photo and video shoots, as well as coordinating fashion show logistics.
2018
2017
Director Assistant
Jason Last
Films
Assisted in logistical coordination for fashion and music film shoots, ensuring smooth operations and timely execution.
Facilitated the organisation of shoots for esteemed clients, including Studio Ex Infinitas and Ashi Studio, contributing to the successful realisation of their creative visions.
Provided essential support during the production process, managing equipment rental, coordinating participants and models, and conducting pre-shoot preparations.
2017
2016
Digital Project Management
Spill.net
Communication
Managed luxury brand content and digital projects at Spill.net, a communication agency specialised in Luxury.
Developed and presented business proposals, contributing to client engagement and satisfaction.
Led 360° project management from pitch to delivery for luxury brands like Chanel, Hermès and Cartier
2017
2016
Collection Management
Joseph
Fashion
Supported the Collection Manager in prototype and fabric management, implementing efficient processes to optimise operations.
Facilitated communication between internal teams and external partners, fostering collaboration and synergy across departments.
Played a key role in reducing lead time for collection launches, resulting in improved efficiency and timely product releases.
Assisted in the successful launch of new collection pieces and prepared presentations for senior management, showcasing attention to detail and organisational prowess.
2015
2014
EDUCATION
Postgraduate in Fashion, Design and Luxury Management
IFM Paris
2016
2015
Present
2020
SharpEnd
Creative Lead, IoT Studio
Led pioneering digital experiences within SharpEnd’s IoT Studio, specialising in the Internet of Things, gaining industry recognition and praise.
Spearheaded projects across diverse sectors, such as fashion, beauty, retail and spirits, transforming visions into successful case studies and significantly enhancing overall client satisfaction.
Joined the IoT Studio initially as a freelancer before transitioning to a permanent role, contributing to the evolution of the business.
2020
2018
2 Mai
Creative Lead, IoT Studio
Co-founded 2 Mai, a sustainable ready-to-wear fashion brand known for its innovative use of upcycled materials, resulting in a significant reduction of environmental footprint and garnering industry-wide recognition.
Developed a novel business model and played an active role in integrating with the French Federation of Ready-to-Wear, streamlining operations and bolstering industry visibility.
Conceptualised brand identity and oversaw visual content production for social media and the e-shop, resulting in a substantial increase in online engagement and sales.
2018
2017
Dior Couture
Press & Digital Image Studio,
Fashion Brand
Contributed to the creation and execution of visual content for press and digital platforms during a pivotal period for the brand as it expanded its presence on social media.
Managed project logistics, including budget management and vendor coordination, ensuring seamless execution and timely delivery of high-profile campaigns.
Played an integral role in brand photo and video shoots, as well as coordinating fashion show logistics.
2017
2016
Jason Last
Director Assistant, Films
Assisted in logistical coordination for fashion and music film shoots, ensuring smooth operations and timely execution.
Facilitated the organisation of shoots for esteemed clients, including Studio Ex Infinitas and Ashi Studio, contributing to the successful realisation of their creative visions.
Provided essential support during the production process, managing equipment rental, coordinating participants and models, and conducting pre-shoot preparations
2018
2017
Spill.net
Digital Project Management, Communication Agency
Managed luxury brand content and digital projects at Spill.net, a communication agency specialised in Luxury.
Developed and presented business proposals, contributing to client engagement and satisfaction.
Led 360° project management from pitch to delivery for luxury brands like Chanel, Hermès and Cartier.
2018
2017
Joseph
Collection Management,
Fashion Brand
Supported the Collection Manager in prototype and fabric management, implementing efficient processes to optimise operations.
Facilitated communication between internal teams and external partners, fostering collaboration and synergy across departments.
Played a key role in reducing lead time for collection launches, resulting in improved efficiency and timely product releases.
Assisted in the successful launch of new collection pieces and prepared presentations for senior management, showcasing attention to detail and organisational prowess.
EXPERIENCE
Master's Degree
ICN Business School
2014
2012
Bachelor in Visual Communication
National School of Fine Arts
2012
2009
LANGUAGE
English
French
MORE
Spanish
